Trish

Decena

I write copy that makes brands easier to find and harder to forget.

COMPLETED PROJECTS

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YEARS OF EXPERIENCE

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services

What I Do

Copywriting

Emails people open, captions people read, and web pages that turn visitors into customers. Different channels, one job, getting your reader to act on what you’re offering.

SEO Content Writing

Blog posts and web pages that climb search results without sounding like a robot wrote them. I research the keywords and the topic first, then write pages people want to finish.

Social Media Management

I run your social presence from end to end, from planning and writing the posts to replying to your community and putting together clean, on-brand graphics. You stay visible without living in the app.

About Me

You know your business better than anyone. Putting that into words that sell it is a different skill, and that’s the one I bring. For years I’ve written as founders and brands who know exactly what they do but go quiet the moment they face a blank page. I learn how you talk and put it on the page, so your customers hear you and keep reading. AI showed up and a lot of writers panicked (to be honest, I did too). I see the irony. I spent years staring down blank pages at 2am, fighting writer’s block one sentence at a time, and then everyone started saying a robot would replace me. Then I got over it and learned how to make it work for me, so I research faster and get to a strong draft sooner. What it can’t do is to truly understand your customer’s pain points from the perspective of a living, breathing human being. That judgment is the part of the job that’s mine to get right. Here’s what working with me looks like. I learn how you talk, do the research, and write the pages, posts, and emails your customers want to read. Founders and growing brands have trusted me with their copy for years, and I write like someone who wants the reader to keep going. If your words aren’t doing enough for you yet, I’d like to help. Let’s talk.

PORTFOLIO​

Featured Works

Scaling your business could never (and should never) fit into cookie-cutter templates.

It deserves power messaging that’s backed by research, and not just generated by AI. But we’ll talk about all that when we get on a call.